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Thursday 27 January 2022

The Jamaica Pavilion receives over 84,000 visitors in the first three months of the World Expo 2020 Dubai


The Jamaica Pavilion Receives Over 84,000 Visitors in the First Three Months of The World Expo 2020 Dubai 


The leitmotif Jamaica Makes It Move has ministered the Jamaica Pavilion to be a must visit Pavilion at Expo 2020. It is the dazzling music that welcomes you to this exquisite rotunda alongside the Jamaican Blue Mountain Coffee, that is available daily by Mokha 1450 at the pavilion. It showcases sports legends like Usain Bolt, that assist the Pavilion to personify the exceptional beauty of the island nation.

 

The Jamaica Pavilion has been regarded both the ‘coolest’ and ‘must see’ Pavilions at Expo 2020 Dubai, because it has managed to exhibit the social, economic, and cultural vibrance of the Jamaican people in one frame.  The visitor numbers are backing the laurels credited to the Jamaica Pavilion.


 The average number of visitors per day stands at 930.58, which accounts for 0.945% of the total number of visitors at the Expo. The Jamaica Pavilion harboured maximum number of visitors in a single day – almost 4000 on the UAE National Day on 02 December 2021.


“Receiving almost 1% of all Expo visitors is proof that Jamaica as a travel and a business destination generates tremendous interest. While the Jamaica Pavilion showcases business opportunities for alliances and investments, for the Middle East and other markets, the uniqueness of the pavilion reflects the culture of Jamaica, which has been a crucial aspect in attracting visitors from across the globe”, stated Donovan White, Director of Tourism of Jamaica.

 

Commenting on this milestone, Mr. Ainsley Brown, part of the Pavilion Team, representing the Jamaica Special Economic Zone Authority (JSEZA), said “The fact that we are attracting almost 1% of the total visitors to the expo, Jamaica is boldly saying on the global stage – wi day ya! (We are here!).

 


A team from JSEZA forms a major part of the multi-agency Jamaican delegation to Dubai. The others that form a part are the Jamaica Tourist Board and Ministry of Culture, Gender, Entertainment and Sport (MCGES). Jamaica, having over 84,000 visitors or close to 1% of all Expo visitors from October to December 2021, highlights the importance of the ‘Brand Jamaica’. The island through its history, cultural and artistic front, has had an extended and strong influence internationally.

 

The Jamaica Pavilion is suitably located in proximity to one of the key entrances to the Expo, located near the main metro line in and out of the Expo grounds.